Examples within the Ontario Gov
Notes: Effective story telling with a mix of product visuals and people
What does #WorldFoods mean to you? Here’s what some Ontarians had to say: pic.twitter.com/vZiWiv2apC
— OMAFRA (@OMAFRA) September 8, 2017
Notes: The “scribbling” type of instructional videos are quite trendy. Does a good job of guiding a viewer through a process. This one was made in house using videoscribe.
Note: really nice flow in the animation and sounds
Submit your transformative ideas to reduce industry #GHG emissions for a chance at $7 million in total funding: https://t.co/lW7dwBevdA pic.twitter.com/y4IKrFDECn
— Solutions 2030 (@2030solutions) September 7, 2017
Note: Not sure if we do this but sometimes it’s effective to use existing GIFs offered through Twitter to support a post:
REMINDER: Off-peak #electricity pricing is in effect all day today and ends 7.00 a.m. Tuesday morning! pic.twitter.com/CN3JEQwA3h
— Ontario's Energy (@ONenergy) September 4, 2017
YOU get a credit report! And YOU get a credit report! Free credit reports for everyone! Find out how to get yours. https://t.co/fxFFUHUg9v pic.twitter.com/RkhDx5QdNt
— ConsumerProtectionON (@ONconsumer) March 9, 2017
Note: Love the clean lines, and colour palette. Could animate the lines coming out with the bubbles appearing to make it more eye catching.
Have you heard? Ontario’s all about open! Follow us to learn about #OpenGov in Ontario. pic.twitter.com/LGP6LLAUX9
— Open Government ON (@OpenGovON) April 4, 2017
Examples outside of Gov.
Note: I like the interaction of the human hand with the illustrations
Note: PHD tested 2 video formats for ads and their vertical videos did 2x and 4x better in terms of watch time. Things to consider is that when people see a video on their smart phone, they are not likely to rotate their phone unless they are watching a full video (music video, trailer, interview etc). Because they do not rotate, when you create a horizontal video, it would show up much smaller on their phone if it’s not rotated. A horizontal video would take up more of their screen.
Note: Great story telling about a business idea
Note: I like the idea of doing live videos with specialists in the field – Maybe for new start ups trying to learn about funding through one of our programs… have someone who understands acceptance criteria and we can answer questions that people have.
Note: Cool cinemagraph showing motion at different depths of the image
Note: I like the simplicity of text on bright plain backgrounds – could maybe create a template like this for “congrats” shareable where we can update the text to include company’s name/handle
Note: Just a cute google doodle that I like.
I couldn’t embed a Facebook cover but this page does a good job of using a video cover to support their business: https://www.facebook.com/WaveVideoApp/
Example template for our congrats messages